This project was my baby...

What started as a global brand campaign for Unilever. Became a rebrand for their entire business. You can still see it in their Blackfriars Office today, and in Unilever’s across the globe.

The line translated across many markets, with each market featuring their own suite of products. The line also flexed from “Every U does good” to “Every Dove does good” to “Every Dove supports women’s self esteem’

We created hundreds of bespoke assets with an incredible illustrator Rune Fisker these illustrations now feature everywhere from Unilever website to their office guest passes.

'Every U Does Good' connected hundreds of brands, across hundreds of diverse markets, with a simple and flexible piece of language and a bold illustrative style that gave Unilever it’s own district look, in a world of green-washed sustainability campaigns. And it was a true labour of love.

It also linked the good that Unilever was doing, directly to the products, and enjoyment you get from them every day. Something good for you, meant something good for the planet.

The film used animation to avoid the strict visual guidelines around every Unilever product, and avoid every Brand VP wading in and to give master brand a distinct look.

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