"These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising"*

-Campaign

In a time when energy brands were all lofy, with manifestos staring Orangutan’s or ads about how as a society ‘we need more positive energy’. We decided to do something crazy. Write some energy ads that were actually about energy. And had a giant logo, right at the start. Yay! (we had some comedians do the voices too)

Email to bulb:

"Hi,
I would just like to say how fantastic your unicorn advert is. Whomever thought of this idea is a pure genius and extremely clever. It makes me smile everytime and both myself and my little boy really do wish unicorns would appear in our living room and say hi. Great piece of marketing and thank you for making our little family smile and pretend for a moment that unicorns do exist.

Kind regards.
Miss. Coxon. 😆."

*Bulb went out of business 9 months after these ads ran. This was coincidental…