The ‘But you got something’ campaign celebrated men for their buts. Because ‘he may have a big nose… but he also got a big…personality’ The work came out at the same time as iconic music vide ‘Anaconda’ by Nikki Minaj AKA the most famous butt music video of all time.

A music video for Axe/Lynx deodorant, celebrating men’s ‘butts’…

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Unilever Global rebrand & Launch

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Axe Know when to Shhhhhh