Every woman loves a man for his BUT.

‘He’s a bit short, BUT he gives the best hugs’

‘He’s got a big nose BUT he’s got a big…heart’

‘he’s a bit immature, BUT he smells great.’

To give men more confidence in their but’s we decided to celebrate their biggest ass-ets. By launching a music video with Collin Tilly, director of the most iconic ‘Butt’ video of all time (Anaconda - Niki Minaj). Celebrating how it doesn’t matter what you look like, women will still love you for your But… and the fact you smell GREAT.