We created a new platform for price comparison website Confused.com. Delving into mind-tickling confusions like:

Is a hot dog a sandwich?

Why do we struggle to walk on a broken escalator?

Why doesn’t glue stick to the inside of the tube?

These satisfying questions form the basis of our entire brand world that flexes across hundreds of touch points.

My favourite part was using TikTok sensation Adrian Bliss, who I was a mega fan of, as our VO.