Vix Jagger is the Head of Creative Innovation and AI at Droga5 London & Accenture Song. Previously ECD, she has 15+ years experience in leading global brand work, at some of the best agencies in the world. She now brings that experience to AI. Bringing a creative and cultural point of view to make work that connects & stands out. Not just replicating what we do now, but with AI. But finding new ways to innovate, tell stories, build products and build the brands of the future.
Head of Creative Innovation & AI / Executive Creative Director
The best place to get to know me is LinkedIn
email: vixjagger@hotmail.co.uk
♥ Creative ♥Innovation ♥Brand Strategy ♥Public Speaking ♥Quick Thinking ♥Gen AI ♥TikTok ♥Social ♥Collaboration ♥Client Leadership ♥Global ♥360 ♥Big Picture thinking ♥Storytelling
Droga5 & Accenture Song - Head of Creative Innovation & AI - March 2025 - Present
Accenture Song- Executive Creative Director - July 2021 - March 2025
Anomaly London - Creative director - Feb 2017 - June 2021
BBH London - Creative - March 2012 - Feb 2017
DDB - Creative - Dec 2010 - Feb 2012
DDB Touch - Creative - Sept 2008 - Dec 2010
I regularly speak on AI & Creativity for Industry, Brand & Public events
IMAX - Data & AI Event
Song - Next Gen Production day
Industry Club & Sparks - Future of Skills & Hiring
I build ideas that blend creativity, culture and technology to help brands stand out & connect with real humans in the age of AI.
I’m not a technologist by trade; my background’s in creativity, strategy, social and brand. What I do is bring creative distinction and cultural relevance to AI. Helping brands stand out and connect in a sea of generative content that’s starting to feel very samey.
Right now, I lead creative innovation at Droga5 London /Accenture Song, shaping how we use AI not just to make things faster, but to make new things possible. I also run innovation sprints that uncover fresh creative opportunities and solve consumer problems that were impossible before today.
Before pivoting to AI, I spent 15+ years leading global brand transformations and viral campaigns for Unilever, MINI, the UN Global Goals and more, building the kind of brand fame and distinction that now shapes how I approach the next wave of creative work.